Category Archives: Social Media

Marketers – Prepare to Revamp Your Social Media Marketing Strategy

FluentRazorfish, a marketing agency, who believes in Internet marketing and a positive consumer experience, released a report on social media. The report, “Fluent: The Razorfish Social Influence Marketing Report” discusses how influential the world of social media marketing is becoming in this digital age.

Here are some key points from the report as according to Razorfish.

The Survey

Razorfish surveyed 1,000 consumers across various social media networks from the general population between the ages of 18 to 55. The survey uncovered that over 56% of the surveyed consumers spend over $50 per month on the Internet.

Centralized Social Media

The report discusses how traditional top-down branding will become increasingly ineffective as social media marketing takes over. As per survey results, 80% of consumers belong to at least one social media site, whereas only 40% are an active member of two. This leads to the conclusion that consumers prefer to focus their energy in one particular network, rather than dispersing their attention over various networks.

This is great news for social media platforms that consolidate various networks into one central hub, making it easier for people to treat various networks as one centralized, comprehensive social network.

Consumer Conversation

The frequency of sharing product information is on the rise, according the report. Of the surveyed consumers, 71% say they share a product, service or restaurant recommendation with others online at least every few months.

29% of respondents report sharing their product views online at least every few weeks.

10% of respondents report sharing their product views at least every few days.

62% of participants said they did not seek opinions about brands through social media.

The Marketing Revolution

So what does this mean for marketing strategy as a whole? Simply put, brands need to avoid pushing information about their product with traditional advertising methods. Brands need to genuinely participate in conversation about their product within their networks. Social media is designed to engage and connect consumers with common interests.

Rather than simply disseminating content about your brand out to various social media sites hoping to grab attention, a brand genuinely needs to engage with individual consumers to inspire viral marketing, so consumers themselves advocate your product.

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Twitter Actwivity

I recently decided to delve into this whole Twitter shebang. Simply because I have written so many posts about the successful use of Twitter for Vesta Digital that I had to try it out for myself, and the results were immediately incredible. I wanted to be able to user Twitter to help me with some of my research about social media and social media marketing. So I logged on to my dusty old Twitter account that is setup to automatically retweet my blog posts from Vesta Digital, and found every person or company that had anything to do with Social Media, Blogging, or Search Engine Optimization and clicked “Follow.”

Within two or three hours, I had about 50 emails saying new people (all within the industry I was focusing on) were following me on Twitter. Not only that but now when I visit my Twitter page, I have hundreds of tweets and retweets about these particular topics I am researching. Needless to say, I decided I should probably start tweeting some relevant information myself, to contribute to the massive horde of tweets on social media, blogging, and search engine optimization.

If you choose to do this yourself, be aware that you may catch the attention of many spammers out there, so just pay attention to who you decide to follow as well.

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Facebook Advertising is Boosting Revenue

With over 500 million users, Facebook continues to monopolize the social media industry. The social media network is raking in billions as advertisers and businesses alike invest more in social media marketing via Facebook.

According to a Bloomberg article discussing Facebook Advertisers and spending increases, Facebook’s biggest advertisers have boosted spending by at least 10-fold in the past year. Facebook has reportedly maintained advertising prices even as the site’s potential continues to grow.

Sheryl Sandberg, Facebook Chief Operating Officer said in an interview:

“Two years ago, the big brands were experimenting with us…they started buying with us a year ago. Now, they’re going big.”

Facebook sales have increased from $700 million to $800 million last year, according to the article.

Facebook Growth

Chief Executive Officer of Facebook, Mark Zuckerberg, as announced that the social media site may delay an initial public offering until 2010 to allow the site to grow and stabilize.

Vaughan Smith, director of corporate development for the site, told Bloomberg reporter Brian Womack:

“As we get bigger and our platform gets more stable, I fully expect that we will be doing more significant acquisitions…this is working for us, and it’s working for the people that we’re acquiring.”

Facebook, with more than 1,400 employees, is continuing to acquire both small and large companies that use virtual currencies and mobile social media. Facebook has made five acquisitions so far this year, according to the article.

Display Ads

The article also reported that a significant portion of Facebook’s ad increase is stemmed from display ads, or the ad boxes that appear on the sidebars of Facebook pages, as opposed to search-related ads.

According to EMarketer inc., display advertising is expected to increase 13% to $8.56 billion in the US this year. Social Media Platforms are a great way to expand on the increase in the industry that is to come.

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What I’m Learning About Social Media

I am an intern at a fantastic Software as a Service company in West Palm Beach, Florida. All summer long I have been writing blogs for this company on anything from Social Media Marketing, to Search Engine Optimization, to Blog writing tips.

I have begun following several blogs from very esteemed bloggers, like Copyblogger and ViperChill, to learn more about this subject I dove into blind.

This field is incredible. There is so much to learn and it develops as technology develops. Social Media Marketing is the concept where you use platforms like Facebook and Twitter to expand your audience reach as a company, and engage with your customers online.

Engaging with your customers can be a broad idea. It can be anything from offering promotions and deals, to facilitating feedback from customers about your product or service. Now that Facebook is at a solid 500 million users, it would be ludicrous as a small business with an online presence, not to employ the use of social media.

In fact, I have learned so much that I have decided to start a personal blog to share my personal experiences in this broad field.  I will share with you what I’ve learned, how I ‘m using it, and where I’m going with it.

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